Black – A colour that represent extreme vacuum in the universe, A colour which showcases deep down emptiness, a colour that defined the darkness and the very own colour of highest point of attraction. I don’t have a squad about how the name COLA came up with this colour, but as a kid I never really tend to pose myself with a bottle of coke in my hands (It was coca cola at that time and people used to call it, with its very own name). The childhood fascination was all about colours and even grayish Limca couldn’t fit into my bottle of wine. It started with Gold Spot. The addiction to orange had grown with age and transformed from long T’d 330ml bottles to mini skirted 300ml cans. Though the cylindrical cans which belonged to cooler gen next, just got themselves confined to my math calculations and couldn’t fit in my hands.
So all the intro above is jus to prove my first love wasn’t with Coke and as the saying goes that Love stories started at a tender age can never last longer than they seem to be. By the time I have started using the phrase I am a grown up now, orange coloured Fanta/Mirinda (Did I mention that Gold Spot evolved into much cooler versions like above) were successfully replaced with world’s best soft drink - Coca Cola. And its an age where my teenage dreams jus subdued and I need to show my prowess of so called male ego of a grown up man. I never liked the smell of beer and alcohol was still considered as a sin thing (I totally disagree with that logic, but cmon consider the Indian so called ethical environment which suppressed the logic behind any belief). First shot at coke did gave me an awesome feeling of sliding through the throat which was parched due to a hot Indian summer. It was heaven. Since then, coke had been my strength and weakness and successfully kept me away from beer.
Coke is just a symbol of realtime addiction, atleast for me. What do I have for breakfast – bread, cheese and coke(a modern French combo); Lunch – Pasta and coke; Dinner – rice and coke; Dessert – vanilla coke; Reduce weight – Diet coke; Need to sleep – Zero Coke; Coke delivered every product to suit my life style. It did complete me. This love story did lasted for a while before I found my date and entered a polygamy with beer. A date with beer has a sense of kick but coke always gave the much needed satisfaction for which I am still an addict. Everything in life has a beautiful ending. And if it is not beautiful, then be sure, it is not the ending. Beer showed the side effects (belly especially) and I had to get back to the love of my life. As U2 sang with or without you in my ears coke defined the perfect sync of my life with a They lived happily ever after climax. This time it’s a happy ending and Maniratnam’s dialogues in Geetanjali did came true – Nobody knows how long they gonna last, but they will be happy as long as they are together. Coke will last forever by giving justification to the core for every addict and I am no Chuck Norris. I did opened my happiness…(Damn coca cola isn’t gonna pay me for this heart felt marketing…L)
